The Telco Training Academy

   

Data Mining

Gaining a competitive advantage! That is the goal of every telco manager. But figuring out where those advantages can be found and how to exploit them is not easy. As the telco industry matures, the advantage your company can gain from the purely operational side of the business diminishes. More and more it is in the area of market intelligence and customer intelligence where managers find the edge to surpass competition.

Over the past few years, hundreds of powerful, creative, and unconventional strategies have been created by telcos who were able to tap into the vast stores of hidden insights that their existing systems (billing, CDR, etc) held. 

 

Telco Data Mining Opportunities

Telcos utilize data mining techniques to identify new opportunities for revenue enhancement, cost cutting, and operational efficiency improvement.

These techniques support both the network and the operations side of the business with oftentimes significant and surprising results. Data mining has been effectively harnessed to address problem in many areas such as the following.

NETWORK

  • Network traffic analysis for demand forecast modeling

  • Network traffic analysis for fault detection and diagnosis

  • Network traffic analysis for fraud detection

MARKETING

  • Segmentation

  • Brand impact analysis

  • Churn prediction

  • Cross-sell/up-sell modeling

  • New customer targeting

  • Campaign management optimization

  • Campaign opportunities identification

FINANCE AND ACCOUNTING

  • Demand forecasting

  • Price-performance modeling

  • Econometric modeling

  • Credit and collections modeling and optimization

NEW PRODUCT DEVELOPMENT

  • New product demand forecasting

  • New product pricing

SALES

  • Territory analysis and alignment

  • Sales compensation package modeling

CUSTOMER SERVICE

  • ERLANG staffing calculations

  • Best routing protocol development

 

The Key to Effective Telco Data Mining

The key to effective telco data mining is an in-depth understanding of the telecommunications industry and all of its facets, combined with superior knowledge of modern data mining tools and techniques. By combining these capabilities, TTA is able to support you in the development of any kind of telco data mining solution you might have in mind.

 

Turning Insight into Immediate Value

Some telcos have found that working with advanced analytics can be challenging in ways they never imagined. We have seen situation after situation where brilliant analytical work performed by the data mining group resulted in insights that could save or profit companies millions of dollars. Unfortunately, when this information was turned over to the operational teams, no one knew how to turn the insights into immediate business value.

TTA can make a real difference for you organization. Our approach to data mining is simple and straightforward: Investigate and exploit all useful data and minimizing the time and energy spent on speculative and purely theoretical explorations. Our approach is founded on years of experience in the delivery of practical, immediately useful data mining intelligence, combined with the creativity and business savvy necessary to guarantee that the information will be used with the most effectiveness possible.

It is this combination of EXCELLENCE IN ADVANCED ANALYTICAL TECHNIQUES AND INSIGHTS combined with our experience with the PRACTICAL APPLICATION OF THE INSIGHTS GAINED in your organization that makes our value proposition so unique.

 

Telco Data Mining Offerings

Our offerings in the telco data mining area include:

  • Support for administration of a data mining organization

    • Support for establishment of your own data mining department

    • Audit, review, and enhancement of your data mining group's operations

    • Budgeting, value proposition development, and focusing of data mining departments

    • Set up and optimization of your data mining group's operations (including data extraction, preparation, storage , retrieval, analysis, and management)

  • Data mining software selection assistance

  • Training in the use of data mining tools and techniques

  • Training in the identification and specification of data mining business opportunities

Development of specific data mining models in all areas of telco marketing, operations, finance, CRM, and network including:

  • NETWORK

    • Network traffic analysis for demand forecast modeling

    • Network traffic analysis for fault detection and diagnosis

    • Network traffic analysis for fraud detection

  • MARKETING

    • Segmentation

    • Brand impact analysis

    • Churn prediction

    • Cross-sell/up-sell modeling

    • New customer targeting

    • Campaign management optimization

    • Identification of campaign opportunities

  • FINANCE AND ACCOUNTING

    • Demand forecasting

    • Price-performance modeling

    • Econometric modeling

    • Credit and collections modeling and optimization

  • NEW PRODUCT DEVELOPMENT

    • New product demand forecasting

    • New product pricing

  • SALES

    • Territory analysis and alignment

    • Sales compensation package modeling

  • CUSTOMER SERVICE

    • ERLANG staffing calculations

    • Best routing protocol development

See our books or directly for more information about how TTA can help you with your telco data mining efforts.

 

Data Mining Software Vendors

At TTA, we have experience working with many of the data mining software solutions you may be considering.