With so much to keep track of, getting a little help with automating
your customer value management activities can be a welcome relief.
The Hidden Costs of Application Deployment
There is only one reason to take on the significant cost and inconvenience
of implementing a new Telco Customer Value Management application: because you expect
significant improvement in operational efficiency (reduced cost, improved customer
Unfortunately, in far too many cases, the benefits originally envisioned
are lost in the confusion of the application development process. Many a manager
has been blind-sided by the overwhelming mass of issues such an implementation engenders.
Usually, it is the dozens of questions you didn't know to ask that cause you the
Effective deployment of telco customer value management solutions, such
as call center, sales force automation, data warehouse, and others, requires that
you be an expert at the following.
The business of telecommunications
The particular business disciplines (sales, call center, marketing, etc.)
The particular technological approaches
Best practices in analytics and statistical analysis
Hardware/software and applications development
Aside from these skills, you also need
familiarity with all the latest applications and quick-start solutions available
from hundreds of different vendors and solution providers.
Most organizations cannot afford to
employ enough staff to cover all of these skills. After all, a system like this
is only implemented every once in a while. Getting some help from the Telco Customer
Value Management Applications experts at TTA can make the difference.