The Telco Training Academy

   

What is Business Intelligence For Telecommunications?

There was a time when one could get into a lot of argument over the legalistic definition of just what exactly is, or is not Business Intelligence for Telecommunications Companies. Today, there is so much happening so quickly it is hard just to keep track of it all. For our purposes we define Telco Business Intelligence as the term to describe a loosely organized set of applications, tools, concepts and approaches all of which are focused on the transformation of "raw input" in the form of data, text, graphics, multi-media or any other form, into usable information, that helps telecommunications executives to better understand and more efficiently manage their business. Included in the definition of BI for Telco are:

  • Telco Data Warehousing - Which is the warehousing of Telco data in order to support end user processing
  • Telco Data Mining - The process of using statistical analysis and data mining tools to derive insights into Telecommunications Customer Behavior, and the prediction of things like Telecommunications Churn (the churn of Telco Customers to competitive providers), Telecommunications Fraud (predicting who will or who has perpetuated a fraud), Telecommunications Dunning and Collections (to predict and better manage collections and late pay/ no pay management, Telecommunications Forecasting including Telecommunications Budget Forecasts, Telecommunications Marketing Forecasts, Telecommunications Traffic Forecasts, Telecommunications Sales Forecasts and overall Telecommunications Market Sizing and Forecasting)
  • Telco Knowledge Management - The utilization of text, graphics, video, audio and other multi-media management tools (including the use of intranets and the internet) to enhance and improve operations and telecommunications executive decision-making.
  • Telco Market Research - Making use or market surveys and other techniques to find out Telecommunications Customer wants and needs, and the get the "voice of the telecommunications customer" injected into all telecommunications decision making

As the telecommunications industry continues to evolve, and grow larger, more complex and more profitable, so too has Telecommunications Business Intelligence (BI for Telco). We at eXcellence in Telecommunication (TTA) are focused on staying on the leading edge of Telco BI, working to constantly increase the efficiency and effectiveness of all of the different types of Telecommunications Business Intelligence Techniques (Telco Data Warehousing, Telco Data Mining, Telco Knowledge Management and Telco Market Research) and working to make these as accessible and flexible as possible.

   

Business Intelligence Differences : Quick Comparison

 

Each of the different disciplines employed in the practice of business intelligence makes use of the same basic discipline, which is:

1. Identify sources of information of potential value

2. Get the data from those sources and prepare it for easy storage and reference

3. Store the information in a shared, easy to access location

4. Provide specialized tools and services to support the organization in their accessing and understanding of that information.

 

We refer to these 3 major phases as:

 

1. Acquisition

2. Storage

3. Access

 

While Business Intelligence disciplines use the same basic approach there are many physical and operational differences between them, based upon the physical characteristics of the media they work with and the nature of the work that you use them to accomplish.

 

To help you to understand these differences, the following tables have been provided.

 

The first shows a comparison of the 4 disciplines associated with business intelligence for telecommunications (Telco Data Warehousing, Telco Data Mining, Telco Knowledge Management and Telco Market Research)  based upon:

  • the different sources of information each uses as inputs

  • the different ways that the information is stored and managed

  • the different ways that the information is disseminated to users

 
Sources
Storage
Dissemination
Data Warehousing
CDR
Billing
Switching
CRM
Order Mgmt
Database / Data Warehouse
Query , OLAP, Reporting, Adhoc
Data Mining
Data Mining Platform
Statistical or Data Mining Specialty Tool
Knowledge Management
Documents
Web Pages
Multi-media files
Web Site
Search Engines
Knowledge Mgmt Systems - Portals

Information "Push" and "Pull" systems

Market Research
Market Surveys Manual input
Files on PC
Written Reports or Spreadsheets

Also included here is a comparison of these disciplines based upon the business problems and areas they are typically used to address:

 
Functional Delivery Best Fit 
Data Warehousing
Operational Monitoring and Control , Exception Reporting and Warning, Master File Management and Reporting (Customer Master, Product Master etc.), Informational Synchronization , Data Surfing (scanning large files for insights)
Data Mining
Prediction, Forecast, In depth Diagnosis
Knowledge Management
Knowledge Sharing, Reference Libraries, Coordination of Documentation and other Objects, Customer and Corporate User Self Service
Market Research
Prediction, Forecast, In Depth Diagnosis of customer wants, needs, attitudes and reactions to products, approaches and prices

 

Reasons behind the formation of excellence in Telecommunication (TTA)

Excellence in Telecommunication or TTA was founded in response to the ever increasing demand for business intelligence expertise that is telecommunications industry specific. As the Telecommunications industry has matured, so has the demand for sophisticated, focused assistance in the application of advanced Telecommunications Business Intelligence techniques to the many needs that executives have. No facet of the modern telecommunications firm can afford to continue to operate without the benefit that a Telecommunications Data Warehousing, Telecommunications Data Mining, Telecommunications Knowledge Management and Telecommunications Market Research have to offer.

Learn from your consultants, instead of teaching them

How many times have you brought in a team of "expert consultants" to work in your environment, only to find that you are spending all of your time teaching them about how the Telecommunications Industry works, instead of having them teach you how to get things done more efficiently? Surely, far too many times. With and the TTA team, you won't have to deal with that problem. The core to our approach is that "we provide you" with best practices expertise in the the way you do things. Since we specialize only in Telco Business Intelligence, and since we do this kind of work for Telco's from every continent and major market, we are in a position to provide you with exceptional value added service