While there are many people willing to talk about how great the use of data mining
can be for the telecommunications firm, there are few who really understand where
and how these techniques can be utilized to deliver the maximum value for the very
high cost associated with its execution.
Unfortunately, Telecommunications Data Mining can be a very expensive proposition.
It involves the use of expensive, sophisticated software packages and highly
skilled statisticians to create the models and many people are fooled into thinking
that those are the only costs involved. However, the big costs are associated with
finding the data required, cleansing it and making it useful and this process usually
involves hundreds of man hours of effort.
Because of these costs, and because of the intricacy involved in the construction
of these models it is critical that the person conceptualizing the models truly
understand not only statistics but also the detailed requirements of Telco departments
AND of the unique data sources and data volumes that they must work with.
Too many times, telco's have hired talented statisticians with no knowledge of telecommunications
who cost them hundreds of hours of effort just to get them to understand the problem
they are supposed to be solving and the options available for doing it.
Data Mining for Telecommunications is a highly specialized activity that requires
expertise in all areas.