No aspect of telco customer value
management has had more impact on how people think about and perform their activities
than that of customer intelligence.
Customer Intelligence - The science,
art, and discipline of learning in smarter, faster, and more insightful ways who
your customers are, what they want and need, and how you can best service those
needs in a profitable way.
In recent years, incredible strides
have been made in how telco managers learn these critical facts about customers
and, as the volume of information and the sophistication of techniques grows, so
must the sophistication of the manager.
Customer Intelligence ... The Magical Solution to
Many telco managers are coming to rely more and more on the powerful
insights and radical out-of-the-box opportunities that good customer intelligence
can offer. And for good reason. Modern customer intelligence can provide the manager
with accurate and irrefutable answers to questions such as:
Who are my customers?
What do they want and need?
What will they pay?
How should the customers be approached?
What products, features, functions are important to them?
Are they happy customers?
When will they leave? Where will they go? Why?
Intelligence like this is more than
enough to allow manager make better decisions about:
TTA's Unique Approach to Customer Intelligence
Customer intelligence is a discipline that all telcos are aware of and
that all consulting companies will talk about. But TTA has an approach and experience
with customer intelligence activities that few can match.
TTA has spent years developing a customer intelligence discipline that
Heavy reliance upon customer information from billing system and call
detail records as the core of good customer understanding
Use of the latest in statistical analysis and data mining techniques
to create quantifiable, provable, and auditable findings
Full integration of quantitative analytics (statistical approaches) with
qualitative analytics (market surveys, questionnaires, customer exit polls, etc).
This hybrid of traditionally separate disciplines has allowed us to produce some
unbelievably powerful and useful insights.